Intellectual Property
Comparative analysis of Brown v. Electronic Arts, Inc. and Burrow-Giles Lithographic Co. v. Sarony: similarities, differences, and exam strategy for Intellectual Property.
The cases of Brown v. Electronic Arts, Inc. and Burrow-Giles Lithographic Co. v. Sarony both explore the nuances of copyright in the realm of artistic creation and commercial exploitation. In Burrow-Giles, the Supreme Court affirmed that a photographer's copyright extends not only to the literal representation captured in the photograph but also to the artistic choices reflected therein. This foundational principle established an important precedent that protects original works of authorship, emphasizing creativity in the copying of a subject rather than the mere reproduction of that subject itself.
Conversely, Brown v. Electronic Arts, Inc. dealt with the implications of using a likeness in a video game and whether that usage constituted a violation of the right of publicity. The 9th Circuit Court applied the relevant tests of transformative use, determining that EA's portrayal of NFL players was not transformative enough to warrant First Amendment protection from the right of publicity claim brought by the players. Thus, while Burrow-Giles focuses on visual artwork and the protection of artistic expression, Brown connects copyright to the commercial exploitation of individual personas within digital media.
Both cases underline the importance of originality and creativity, yet they differ significantly in context and the specific legal protections engaged. Burrow-Giles operates in a more traditional artistic realm and reinforces the moral rights of creators, while Brown reflects the evolving nature of intellectual property laws as they adapt to new technologies and societal norms regarding identity and likeness. Ultimately, these cases illustrate the broader legal principle that copyright must evolve alongside mediums of expression to adequately protect both creators and their works, whether through a photograph or a digital representation in gaming.
When answering exam questions regarding copyright and artistic rights, cite Burrow-Giles to discuss traditional protections and originality, while referencing Brown for issues surrounding the right of publicity and transformative use in the digital age.
Together, these cases reveal the dynamic interplay between copyright protection and the evolving forms of creative expression, emphasizing the need for legal frameworks to adapt to new technologies and societal values regarding ownership and identity.