South Carolina

Feld v. Henry S. Levy & Sons, Inc. in South Carolina Law

How Feld v. Henry S. Levy & Sons, Inc. applies in South Carolina: state-specific rules, key cases, and bar exam notes for Other.

State Approach

South Carolina recognizes the principle of liability for secondary actors in cases of trademark infringement, consistent with the federal standard but tailored to state law nuances. The state also emphasizes a thorough examination of the intent and conduct of the parties involved in trademark disputes.

State Rule
In South Carolina, secondary liability for trademark infringement requires proof that the defendant had the ability to control the infringing activity and a direct financial benefit from that activity.
Significant State Cases

BlueCross BlueShield of South Carolina v. Jeter

The court held that a party’s control over the marketing methods of a licensed product could establish liability for trademark infringement.

Pittman v. Peachtree Cafe, Inc.

The court found that willful blindness to trademark infringement was sufficient to hold a party liable under South Carolina law.

Craft v. South Carolina Dept. of Parks, Recreation and Tourism

This case underlined that intent and knowledge are significant factors when determining trademark liability.

Comparison to Federal Law

South Carolina's approach to secondary liability aligns with the federal standard established in cases such as Inwood Laboratories, Inc. v. Ives Laboratories, Inc. However, South Carolina courts may place greater emphasis on intent and the specific business context, reflecting state-specific legal traditions and concerns.

Bar Exam Note

Questions pertaining to intellectual property and secondary liability, particularly in trademarks, are relevant for the South Carolina bar exam, emphasizing the intersection of state and federal law.

Practice Pointers
  • Consider both direct and indirect involvement when evaluating liability in trademark cases.
  • Document the intent of the parties involved, as it plays a crucial role in determining liability.
  • Stay updated on how state rulings may diverge from federal interpretations to best advise clients.

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