Varsity Brands, a major producer of cheerleading uniforms, created and registered two-dimensional designs consisting of particular arrangements of chevrons, stripes, color blocks, and other graphic elements used on uniforms. Star Athletica, a competitor, produced uniforms with similar surface designs. Varsity sued in federal court, alleging copyright infringement of its registered designs. The district court granted summary judgment for Star Athletica, holding the designs unprotectable because they were not conceptually separable from the uniforms' utilitarian aspects, which include identifying the wearer as a cheerleader and enhancing appearance. The Sixth Circuit reversed, concluding the graphics were separable and eligible for copyright protection. The Supreme Court granted certiorari to resolve a long-standing split over how to determine when features of a useful article qualify as protectable pictorial, graphic, or sculptural works under 17 U.S.C. § 101.
Under 17 U.S.C. § 101, when does a feature of the design of a useful article qualify for copyright protection as a pictorial, graphic, or sculptural work—specifically, are the graphic designs applied to cheerleading uniforms copyrightable separate from the uniforms' utilitarian aspects?
A feature of the design of a useful article is eligible for copyright protection only if (1) the feature can be perceived as a two- or three-dimensional work of art separate from the useful article, and (2) the feature would qualify as a protectable pictorial, graphic, or sculptural work—either on its own or fixed in some other tangible medium—if imagined separately from the useful article. Protection extends only to the separable expressive feature and not to the useful article's shape, cut, or utilitarian functions. 17 U.S.C. § 101.
Yes. The surface graphic features of Varsity's cheerleading uniforms—such as the particular arrangements of chevrons, stripes, and color blocks—are separable from the uniforms' utilitarian aspects and are eligible for copyright protection as pictorial, graphic, or sculptural works. The Supreme Court affirmed the Sixth Circuit.
The Court, in an opinion by Justice Thomas, grounded its analysis in the statutory definitions in 17 U.S.C. § 101. The statute protects "pictorial, graphic, and sculptural" (PGS) works, including "works of artistic craftsmanship," but excludes the utilitarian aspects of "useful articles." A design of a useful article is protectable "only if, and only to the extent that," the design incorporates PGS features that are "identified separately from," and "capable of existing independently of," the article's utilitarian aspects. From this text, the Court distilled a two-part test: a feature is protectable if it (1) can be perceived as a work of art separate from the useful article, and (2) would qualify as a PGS work if imagined separately. Applying the test, the Court concluded that Varsity's two-dimensional surface graphics can be identified as artwork independent of the uniform and would qualify as PGS works if, for example, reproduced on a canvas, poster, or fabric swatch. The test is satisfied even if removing the design from the article would also remove or affect the article's shape, cut, or fit; the statute does not require that the article remain equally useful after separation. Nor is there a requirement that the aesthetic feature be conceptually separable in some metaphysical sense beyond the statutory language. The Court rejected the many competing separability tests developed by lower courts as inconsistent with the statute. The Court emphasized that copyright would not extend to the uniform's utilitarian aspects—its overall shape, fit, or the function of identifying the wearer as a cheerleader—only to the specific expressive arrangement of stripes, chevrons, and color blocking. Citing Mazer v. Stein, the Court reiterated that using art in a functional article (like a statuette as a lamp base) does not destroy copyright protection for the artwork itself. The majority also rejected policy arguments that protection would give Varsity a monopoly over cheerleading uniforms; competitors remain free to produce uniforms so long as they do not copy the protected expressive features. Justice Ginsburg concurred in the judgment, reasoning the registered works were two-dimensional designs independent of any useful article, making separability analysis unnecessary. Justice Breyer, joined by Justice Kennedy, dissented, believing the designs were not separable because they functioned to identify the garment and depended on the uniform's shape.
Star Athletica establishes a single, nationally applicable separability test, replacing decades of conflicting lower-court approaches. It clarifies that surface graphics and other expressive features applied to useful articles can be protected if they can be perceived and exist as standalone artwork, even if removing them would affect the article's shape or use. This has major implications for fashion, product design, and branding: designers can leverage copyright for original patterns and graphics while recognizing that utilitarian shapes and construction details remain unprotectable. For law students, the case is a cornerstone in copyright's treatment of industrial design and its intersection with design patent and trademark law. It sharpens statutory interpretation of § 101, reaffirms Mazer's principle separating artistic expression from function, and offers a practical framework for counseling clients on how to protect designs without overreaching into functional territory.
Star Athletica provides a clear, text-based method for determining when expressive features in useful articles are copyrightable. By focusing on whether a feature can be perceived as separate artwork that would qualify as a PGS work on its own, the Court both protects genuine artistic expression and preserves the public domain of functional designs.